Super Cheap Auto struggles with lockdowns

Retailers have been struggling to manage the Covid induced supply chain issues which have caused havoc. With production down across the world and lockdowns across the country, retailers have to manage the level of stock they hold to ensure they are not caught short with the peaks in demand.
Super Retail Group have been managing this by ensuring their stock levels are high to ensure they can cope with he volatile nature of business at this time. Last year, Super Retail Group experienced strong sales as people were unable to holiday and were forced to spend money at home.
This year however, Super Retail Group have been experiencing harder times with widespread lockdowns and store closures across many cities denting sales. Super Retail Group’s big brands are Supercheap Auto, BCF, Rebel and Macpac. Last year the company had a big rise in revenue with sales jumping 22 per cent to $3.45 billion. This financial year, the group’s sales have fallen with BCF being the hardest hit dropping 21 per cent in the last seven weeks. It’s flagship store, Supercheap Auto fell 11 per cent.
Super Retail Group have been focussing on online sales however this has not been able to make up for the loss off walk-in customers.
Despite the weak start to the year, Super Retail Group have a strong balance sheet and substantial cash on hand.
Online stores are doing great business online. Stores like Mr Consistent have grown due to people ordering online during lockdown. If you’re looking to purchase from Esther & Co online use a Esther and Co discount code to save on your order.